Author: wpadmin
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Music is Personal. Music For Business is Not.
Thomas van Straaten’s informative blog, Trigger Pulling, is a great in-store resource for programmers and business owners alike. We enjoyed his recent take on why right music can be the wrong music for your business.
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Can Music Help Retail?
Great perspective from the small business owner courtesy of this article in The Guardian. “Your music choice is a statement and it needs to show who you are as a business, individual and company. If you get it right, people don’t even realise it’s happening but they’ll get the culture. It’s the psychology of business…
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Agency Music Directors Q&A
Nice and quick read! Synch Tank holds a Q&A with two ad agency music directors.
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Southwest Airlines & Beats Music
In an interesting twist in the ongoing Beats integration into Apple (and iTunes), it was announced recently that Southwest Airlines is offering all passengers access to Beats Music. “Beats Music is providing a uniquely curated music experience, giving Customers an opportunity to listen to wide-ranging music programming in pop, rock, country, and other genres to…
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Luden’s Leverages Music
The Luden’s brand will use music to lift interest in the 135 year old brand. According to an article on IEGR, the company is sponsoring some of the country’s largest music festivals, along with a digital refresh, to reach a new generation of consumers.
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Red Bull Sound Select
Red Bull Sound Select kicked off earlier this month, touting 30 days of live music events in LA. Billboard takes a closer look at the energy drink’s continuing endeavor to be a music taste maker by asking the question, “Can Red Bull Break A Band?” Read the whole article here.
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Is “Free” Streaming Coming To An End?
According to this article in the Wall Street Journal, we may see the end of free streaming as rights holders push online services for more revenue and listnership.