Category: Brand
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Rights Through Actions: One attorney and his fight for artists rights
Through passion and determination, James E. McMillan helps artists avoid common business mistakes and fights for their rights in a ruthless industry.
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Music and Event Strategy
Eversong collaborated with Boxman Studios on an article detailing how best to use music in your live event strategy. Focus on what you’re trying to say to the customer, then use music as a language to convey meaning.
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Missed Music Opportunity
Recently M&S removed music from their retail stores. Our friends at Soundlounge explain how using the right music can have a positive impact on sales in this article on LBB.
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Music is Personal. Music For Business is Not.
Thomas van Straaten’s informative blog, Trigger Pulling, is a great in-store resource for programmers and business owners alike. We enjoyed his recent take on why right music can be the wrong music for your business.
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Can Music Help Retail?
Great perspective from the small business owner courtesy of this article in The Guardian. “Your music choice is a statement and it needs to show who you are as a business, individual and company. If you get it right, people don’t even realise it’s happening but they’ll get the culture. It’s the psychology of business…
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Luden’s Leverages Music
The Luden’s brand will use music to lift interest in the 135 year old brand. According to an article on IEGR, the company is sponsoring some of the country’s largest music festivals, along with a digital refresh, to reach a new generation of consumers.
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How To Brand A Lifestyle
Watch James Fairbank of Rapha Racing discuss the need to underline lifestyle when it comes to branding strategy. via PSFK.
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Substantial Payoff
Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.” Photo credit: ©…