Category: In Store
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Sonos Is Expanding By Allowing Experience
Sonos, continues to forge ahead beyond simply selling a wireless hi-fi speaker. How? Their recent partnerships allow potential buyers to experience their products first hand.
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The Impact of Background Music on Spending
A good read on how certain types of background music can influence your shopping experience. Also how fine tuned audio environments are built into stores and designed to target demographics.
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Missed Music Opportunity
Recently M&S removed music from their retail stores. Our friends at Soundlounge explain how using the right music can have a positive impact on sales in this article on LBB.
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Music is Personal. Music For Business is Not.
Thomas van Straaten’s informative blog, Trigger Pulling, is a great in-store resource for programmers and business owners alike. We enjoyed his recent take on why right music can be the wrong music for your business.
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Can Music Help Retail?
Great perspective from the small business owner courtesy of this article in The Guardian. “Your music choice is a statement and it needs to show who you are as a business, individual and company. If you get it right, people don’t even realise it’s happening but they’ll get the culture. It’s the psychology of business…