Category: Licensing
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The US Music Community Criticizes The DMCA & Plans To Take Action
Many organizations within the music community are pushing for reform against the The Digital Millennium Copyright Act (DMCA). The organizations claim that the DMCA’s safe harbor provisions are unfair and one-sided and must be changed.
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How “Blockchain” Technology Can Ensure Everyone Is Paid
The music industry must create a healthy arts ecosystem for all parties. Read on to discover how this technology may just change the industry for the better.
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A Simple Breakdown of General Licensing And Why It Matters
Performance licensing creates up to 4 times the revenue compared to streaming services. This infographic from Soundstr breaks down the basics of general licensing, and why it is essential in the ever-evolving music industry.
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The Winners And Losers Of Music Licensing
ASCAP is often praised for ensuring that artists receive their share of profits. However, many small businesses argue that, in many cases, ASCAP prevents artists from being heard or discovered. Is there a compromise to be made, or is ASCAP doing their job? You decide.
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Agency Music Directors Q&A
Nice and quick read! Synch Tank holds a Q&A with two ad agency music directors.
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Southwest Airlines & Beats Music
In an interesting twist in the ongoing Beats integration into Apple (and iTunes), it was announced recently that Southwest Airlines is offering all passengers access to Beats Music. “Beats Music is providing a uniquely curated music experience, giving Customers an opportunity to listen to wide-ranging music programming in pop, rock, country, and other genres to…
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Is “Free” Streaming Coming To An End?
According to this article in the Wall Street Journal, we may see the end of free streaming as rights holders push online services for more revenue and listnership.
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A Talk With Lyle Hysen of Bank Robber Music
Nice read at Brooklyn Mag about the evolution from the early 80s hardcore scene to connecting music agencies, tv & film. Image via bkmag.com (photo © Jane Bruce)
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Listen in Your Timeline
Today Twitter announced a partnership with Soundcloud that allows inline listening via Twitter cards. “With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices. Throughout your listening experience, you can dock the Audio Card and keep listening as you continue…
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Substantial Payoff
Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.” Photo credit: ©…