Category: Lifestyle
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Can Music Help Retail?
Great perspective from the small business owner courtesy of this article in The Guardian. “Your music choice is a statement and it needs to show who you are as a business, individual and company. If you get it right, people don’t even realise it’s happening but they’ll get the culture. It’s the psychology of business…
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Red Bull Sound Select
Red Bull Sound Select kicked off earlier this month, touting 30 days of live music events in LA. Billboard takes a closer look at the energy drink’s continuing endeavor to be a music taste maker by asking the question, “Can Red Bull Break A Band?” Read the whole article here.
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How To Brand A Lifestyle
Watch James Fairbank of Rapha Racing discuss the need to underline lifestyle when it comes to branding strategy. via PSFK.