Category: Live Events
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HOW RADIUS CLAUSES AFFECT THE LIVE PERFORMANCE INDUSTRY
With 2017 closing in, festival lineups are dropping left and right. Lean more about how different festivals book talent in an over-saturated market, and their “pursuit of exclusivity”.
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Music and Event Strategy
Eversong collaborated with Boxman Studios on an article detailing how best to use music in your live event strategy. Focus on what you’re trying to say to the customer, then use music as a language to convey meaning.
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Luden’s Leverages Music
The Luden’s brand will use music to lift interest in the 135 year old brand. According to an article on IEGR, the company is sponsoring some of the country’s largest music festivals, along with a digital refresh, to reach a new generation of consumers.
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Red Bull Sound Select
Red Bull Sound Select kicked off earlier this month, touting 30 days of live music events in LA. Billboard takes a closer look at the energy drink’s continuing endeavor to be a music taste maker by asking the question, “Can Red Bull Break A Band?” Read the whole article here.