Category: Strategy

  • Sonos Is Expanding By Allowing Experience
    Sonos Is Expanding By Allowing Experience

    Sonos, continues to forge ahead beyond simply selling a wireless hi-fi speaker. How? Their recent partnerships allow potential buyers to experience their products first hand.

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  • The Impact of Background Music on Spending
    The Impact of Background Music on Spending

    A good read on how certain types of background music can influence your shopping experience. Also how fine tuned audio environments are built into stores and designed to target demographics.    

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  • Music is Personal. Music For Business is Not.
    Music is Personal. Music For Business is Not.

    Thomas van Straaten’s informative blog, Trigger Pulling, is a great in-store resource for programmers and business owners alike. We enjoyed his recent take on why right music can be the wrong music for your business.

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  • Luden’s Leverages Music
    Luden’s Leverages Music

    The Luden’s brand will use music to lift interest in the 135 year old brand. According to an article on IEGR, the company is sponsoring some of the country’s largest music festivals, along with a digital refresh, to reach a new generation of consumers.

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  • Substantial Payoff

    Wonderful read in AdAge: Music Might Be the Most Crucial Element in Your Commercial Mix. “With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.” Photo credit: ©…

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